In 2007, we examined the marketplace and came to the following conclusion: consumers were demanding better quality products that fit their lifestyle. We went looking around the world to find these products. Once discovered, we presented them to experts and industry leaders within the marketplace to determine if they were the correct fit. Based on this approach, we started with 3 brands and have grown to over 20 different brands with access to over 200 products from various distillers and brewers. We have become the leading Canadian Distributor for products manufactured in India. This consumer based approach has made our brands recognizable within the market.